The story starts before anyone could print a detailed parameter plane. Around 1917–1918, Pierre Fatou and Gaston Julia laid foundations for iterating complex functions. Fatou was a French mathematician and astronomer at the Paris Observatory; Julia’s 1918 memoir on iterated rational functions became an early landmark.
There is no uncontested “discovery moment.” At the 1978 Stony Brook conference, Robert W. Brooks and J. Peter Matelski were studying Kleinian groups when they published an early image now recognized as this same parameter locus. Their question was different, and the rough image did not yet carry the interpretation that later made the set famous.
Benoit B. Mandelbrot, at IBM’s Thomas J. Watson Research Center, used computer graphics to examine related quadratic parameter spaces and published his study in 1980. He placed the images in the wider frame of fractal geometry, making the object hard to ignore on its own terms. Mandelbrot was born in Warsaw, educated in France, spent 35 years at IBM, and later taught at Yale.
In the early 1980s, Adrien Douady and John H. Hubbard built the modern mathematical theory of the set, including the proof of its connectedness. Their work helped establish the name “Mandelbrot set.” Douady, a leading French mathematician in complex dynamics, died in 2006; Hubbard’s Cornell faculty page remains available and describes his work on iterative systems and computer-assisted mathematical exploration.